Solution:

Southpaw Design Co was contacted by Luther Prep to revise their logo for clarity. Having a closer look, there was a fundemental problem that needed to be resolved; the academics and athletics were used in tandem. So the first step to organizing the identity would be to deliver two solutions; one for the academics, and one for the athletics.

An evolutionary approach was taken for both of these to keep the strong familiar identity that is widely known by generations of past alum. The key focus was to take the foundation of those logos and build an identity around them that will pay homage to the school’s historical roots, embrace the unique prep culture, and stand the test of time.