Thoughtfully Crafted Design. Built for Real Brands.

SERVICES

At Southpaw, every project starts with purpose — not just pixels. Whether you’re building your brand from scratch or need ongoing creative support to keep it consistent and effective, I’m here to help your business show up with confidence and clarity.

What does Southpaw do?

I believe your brand should deliver an experience that is dynamic, practical, clear, and consistent. This combination is the fundamental guarantee of an effective identity that leaves an impression that drives success. I blend strategy with storytelling to create a one-of-a-kind experience that commands attention and makes your customers fall in love again and again.

  • Brand Positioning
    Brand Message
    Brand Architecture
    Customer Journey
    Copywriting
    Content Creation

  • Brand Design
    Design Systems & Style Guide
    Packaging Design
    UI & UX Design
    Digital Design
    Web Design
    Brand Materials

  • Websites
    Squarespace Development
    UI & UX Design

  • Marketing Strategy
    Campaigns
    Email Design
    Landing Page Design
    Copywriting
    Photography & Video
    Digital Design

Who I help

Athletics

Brands that promote fitness or sports through organizations, small-business, or school athletics.

Outdoors

Brands that engage in the outdoors lifestyle of fishing, hunting, camping, etc., through selling products or other marketing.

Christian Ministry

Churches, schools, or organizations that are dedicated to evangelism, Christian education, or ministry.

Small Business

Companies or start-ups in the DTC, SAAS, or B2B industries and markets.

How we can work together

01

Brand Build

DESIGN WITH A LEFT HOOK.

Through thoughtful strategy and purposeful design, I’ll create a visual identity that delivers clarity, practicality, and consistency across every touchpoint. From logo systems and color palettes to typography and brand guidelines, the goal is simple: to make your brand unmistakably you lead your industry.

02

Brand Support

CONSISTENCY IS KEY.

Whether it’s print materials, digital graphics, or campaign assets, I provide on-brand design support that builds awareness, strengthens trust, and ensures every piece you put out feels connected and intentional.

03

Brand Partner

YOUR CREATIVE ALLY.

Need ongoing help? Let’s partner. With a retainer-based design package that is tailored to your needs; you’ll have reliable, consistent access to design support—no scrambling for freelancers or juggling multiple vendors. Together, we’ll handle your creative needs within an agreed scope, helping your brand stay fresh, flexible, and ahead of the curve.

“Seth is a consummate professional who was easy to work with, had great communication during and after our project, and was open and flexible with suggestions. He definitely loves what he does and it shows through his work. I would highly recommend working with him.”

– David Norris | DIRECTOR OF VISUAL COMMUNICATION - BETHANY LUTHERAN COLLEGE