Welcoming Guidance.
Camp Courage is a health and wellness organization that serves as a source of healing in spiritual, mental, and physical wellness. Southpaw partnered with this new venture that needed a visual identity to communicate the brand’s mission and goals, as well as stand out in the wellness (and Christian) community.
Client:
Camp Courage
Project:
+ Brand Identity
+ Web Design
Oct 2025
Cozy & Encouraging Warmth.
After the Creative Brief, we found that it’s important to lean into the name of “camp” for the visual to make it warm and relatable; while using the meaning of “courage” in the messaging throughout marketing material.
The strategy is to allow these two ideas blend so they’re being shown the embrace of everything encouraging, refreshing, and relaxing of the camping and outdoors environment, while being strengthened through communication with the Camp Courage leader(s) and in an uplifting group setting.
