Southpaw specializes in creating strategic brand identities for businesses and organizations—this includes logos, color palettes, typography, and design systems. Beyond visuals, they help communicate your brand’s personality, values, and voice to make a memorable and consistent impression across all platforms.

Design agencies are often selling graphic design or knocking out marketing pieces and only looking to do one and done and get paid.

Southpaw is looking to build a professional relationship with clients that are a good fit and serve creative and strategic solutions so you can be successful in their passion.

It depends on the scope, but most full branding projects take 3-6 weeks. This allows time for discovery, concept development, feedback, revisions, and delivery of final assets.

There is no business or instance where an identity, campaign, event, or theme does not benefit from a strategic identity that delivers a consistent experience. A logo is only a piece of that identity; without supporting design elements (like colors, fonts, graphic tools, and rules for use) it will fall flat and lose impact.

Yes. After final payment, clients receive full rights to use their brand assets.

That’s totally okay. When you work with Southpaw, it’s our job to guide you through the process, ask the right questions, and develop a solution that reflect your values, audience, and vision—even if you're starting from scratch.

Absolutely. Brand refreshes are common and can breathe new life into an existing brand. This might include refining your logo, updating colors and fonts, or tightening up your messaging and visual identity without losing your what’s familiar.

At Southpaw, we’d define this as an evolutionary approach as opposed to revolutionary.

Learn more about Evolutionary vs. Revolutionary →