Branding & Design
for the Harvest.
BRANDING & DESIGN FOR HUNTING, FISHING, & OUTDOORS
Authentic, intentional, strategy-driven design that makes outdoor brands stand out while staying true to their roots.
The Challenge
The outdoor industry is crowded — lots of noise, lots of look-alike brands.
If your visuals don’t communicate trust, craftsmanship, and identity, customers & clients pass you by.
That’s Where I Come In.
Southpaw helps outdoor brands show their story with purpose:
Full brand identity design
Packaging + product graphics
Apparel & lifestyle illustration
Website-ready design systems
Print/digital campaigns
Ongoing monthly design retainers
5 Reasons Why Southpaw Is the Right Choice
1. Rooted in Outdoors Heritage & Culture
I grew up fishing and hunting the beautiful midwest — the values, lifestyle, and understanding what it means to trust a brand. My design style leans clean, intentional, and crafted, helping your brand feel both premium and grounded in real outdoor experience. No corporate gloss, just honest design that communicates clearly and produces results.
2. Visual Systems That Scale Across Packaging, Apparel, and Campaigns
Outdoor brands need visuals that work on everything from labels to large-format print to merchandise. I build cohesive systems so every piece — physical or digital — feels unified and recognizable. It’s branding built to handle real-world application.
3. Story-Driven Design That Builds Emotional Connection
Outdoor customers don’t just buy products; they buy stories, missions, and identity. I help brands uncover their narrative and communicate it visually in a way that feels genuine and memorable. Your brand becomes more than a logo — it becomes a lifestyle.
4. Timeless Aesthetic That Doesn’t Follow Trends
Trendy design ages quickly, especially in the outdoor space. I create branding with longevity in mind — clean lines, strong typography, natural textures, and visual clarity. You get a brand that still feels relevant years from now.
5. Flexible Partnership Whether You’re Launching or Scaling
Whether you’re a small start-up or a growing product line, you deserve design support that fits your stage of business. I offer project-based work and ongoing monthly retainers that eliminate bottlenecks and keep your brand moving forward.
How Does Southpaw Compare?
What People Are Saying
“I can trust Southpaw to run with an idea, and it always comes back awesome! I'm a busy entrepreneur, so the hands-off approach is huge for me. Southpaw is a top-notch design company that is fueled by both experience and integrity. Stop searching and talk to Seth at Southpaw today.”
Jake Lindemann, Founder at Chief Upland
“Seth is a consummate professional who was easy to work with, had great communication during and after our project, and was open and flexible with suggestions. He definitely loves what he does and it shows through his work. I would highly recommend working with him.”
David Norris, Marketing Director at Bethany Lutheran College
“Great design requires artistic vision, technical skill, and understanding of a brand's strategic needs. Seth has all three of these. He has the ability to bring a brand to life with a full package that meets needs, inspires, and guides. I was grateful for the opportunity to work with him on a major rebranding project, and his commitment to excellence and teamwork throughout the whole process translated to success on every level.”
Angie Molkentin, Owner at Strategym Communications LLC
The Southpaw Process
01DISCOVERY
We identify your goals, audience, challenges, and the story behind your brand through a focused discovery session.
02DEFINE
I present creative direction proposed solely around solving the problem: the strategy, mood, vision, and foundation your brand will be built on.
03DESIGN
Clean, thoughtful, intentional design that balances what looks good with what works — rooted in strategy, not guesswork.
04REFINE
We fine-tune the work, get alignment, and make sure every detail supports your brand’s goals.
05DELIVER & SUPPORT
You receive a complete brand system or campaign package, ready to use — plus ongoing support options if you want a trusted creative partner long-term.
Services for Active Brands
Every project is different, but these ranges give you a realistic understanding of what to expect. If these fit where you’re headed, we’re probably a great match.
Brand Identity Projects
Starting at $6,000
A scalable, strategic identity designed for long-term use across digital, product, and marketing.
Digital Marketing Systems
Starting at $6,000
All the assets you need for a brand-consistent marketing campaign; email flows, campaigns, static ads, and landing page.
Packaging/Campaign Systems
Starting at $3,500
Campaign graphics, ads, pitch decks, trade show materials, and conversion-focused design.
Ongoing Support
Monthly Retainers at $2,500/mo.
Reliable monthly design support without the cost of a full-time hire — ideal for lean teams or growth phases.
