Client:
WELS Choral Fest

Project:
+ Campaign Visual Identity

December 2023

Solution:

Southpaw Design Co was contacted by Jon Witte, the director hosting the 2024 WELS East Regional Choral Fest. The given theme was “Deep Waters” based on the passage:

When you go through deep waters, I will be with you.
Isaiah 43:2

A detailed illustration that focuses on the scene of Jesus grabbing Peter out of the sea is the main icon and a composition surrounding it with plenty of meaning. A simple stroke style is used to draw the eye throughout the illustration, but also to focus on the key elements. It’s then broken up from there for practical use throughout print and digital assets.

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