BRANDING
Give the best first impression.
Your brand is more than a logo. It’s not your product. It’s not your service. It’s not even you. It’s an experience of all of the graphic elements that come together that create an instant impression: an experience.
We’re here to make sure you give the best first (and lasting) impression for your business.
Stand out from the competition.
• Brand Strategy
• Brand Positioning
• Brand System Development
• Brand Guidelines
• Logo Design
Branding Capabilities:
• Logo Animation
• Illustration
• Consistent Print + Digital Collateral
Our wold is incredibly visual - there are distractions, ads, and brands everywhere you look. That’s why it’s important more than ever to stand out at first sight. Branding (or your visual identity) is your logo, your colors, type, imagery, voice - all of these things to stand out. A logo isn’t meant to describe what you do or tell the story of a 50 year-old company. A logo is an identifier of you (your brand). That’s the most common misconception. Don’t get us wrong, it’s a very important, if not, thee most important tool in your arsenal - but all of your other elements tell give the impression of your business just as much.
Before we begin crafting the brand, we’ll conduct a brand audit of your existing brand (if applicable). We need to answer a number of questions: How does the brand strike you at first impression? Is the brand practical & consistent? Does the brand give a good idea of what the business provides or produces? How does this content relate to your product or service? How much does the audience already know about your product or service? What stage are they at in the buying/contributing process? This is all about diagnosing a problem. It’s only when we find out what’s wrong or isn’t working are we able to find a creative solution.
From there, we’ll begin a the Creative Brief. We deep dive on history, inspiration, community, audience, market, and competition to find our lane before we hit the gas. The intended look & feel based off the inspiration and research will be directly tailored to you. All of this is provided into a deck that will be walked through with you so that we’re always on the same page before any creative is actually started.
Once we’re on the same page and feel confident in our plan, it’s time to execute. Using the Creative Brief as a guide, we start sketches, layout, and planning. This is where we are primarily thinking about what the brand needs to visually strike as to solve this diagnosed problem. We attack it at every angle, how will it work at small scale? from far away? close up? in one color? on the web? in print? how will it animate? All of these boxes will be checked before we move on. The brand is then built into mockups to give strong context to how the brand will be experienced. This is compiled into a pitch deck and presented to you that we call the Identity Pitch.
Revisions or tweaks can happen if we run into a roadblock, but are rare with taking the creative process one step at a time. Once we are more than satisfied and excited, we wrap-up the project. We deliver all of the files digitally so they’re at your disposal in a clean and organized folder system, ready to be used in advertisements and launch.
All of this content is created with the goals of engaging your customers, building your brand, and increasing leads and/or sales.
