Forging a Brand that is Rooted in Ministry.
Southpaw partnered with Martin Luther College under the support of Blue Print Schools to position the MLC’s messaging with a strategic approach; which meant delivering a new logo and visual identity system for a brand experience that clearly and effectively communicates MLC's mission purpose.
Client:
Martin Luther College
Project:
+ Brand Identity
+ Marketing Collateral
+ Magazine Design
+ Web Design
Nov 2025
A Unified Message To Stand Out.
Rooted in MLC’s three brand pillars, the brand message unifies the college’s communication with clarity and conviction. It distinguishes MLC as the WELS College of Ministry, grounded in mission-driven training, a strong culture of camaraderie, and rigorous academics. United by purpose, MLC students are equipped to serve with confidence, grace, and the gospel.
BRAND ELEMENTS
To bring it all home for a consistent experience, it’s necessary to bring in supporting elements that effectively communicate the look & feel of MLC’s messaging and mission. We do this by building and assigning color, typography, and supporting graphics.
With all of these brand assets used in tandem, they deliver a dynamic and cohesive brand experience that will effectively communicate MLC’s mission.
