Panthers Athletics
SERVICE:
Visual Identity Design
Southpaw was contacted to refresh the athletics brand identity for Faith Lutheran School in Fond du Lac, WI. Treating this as brand with many levels, the Panthers mascot was crafted to look more intense and serious, while also standing out from similar mascots in the district.
INSPIRATION
Habitat Inspired
Studying the anatomy, habitat, and behavior of a panther was important for correctly portraying the mascot in a way that will be intense, but also friendly enough for a grade school athletics department.
Sketches were then produced to accurately show the muscle of the panther, and then also render it in one color showing the highlights and shadows
EXECUTION
Expanding Variations
Focusing on the Panther’s head as the primary, the body was only produced for full variation and flex for brand application.
APPLICATION
Full Flex
Once the logo was polished, it is applied throughout the brand obeying the correct lighting behavior in which it was created. A jungle leaf texture was added to introduce the habitat into the identity. Collateral, apparel, and merchandise mockups are seen to see how the brand comes together.
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