Cronus Fit
SERVICE:
Visual Identity Design
CronusFit is a registered 501(c)3 Public Charity dedicated to improving lives through service. They are focused on providing world-class fitness services to service members and civilians in order to educate and promote a lifestyle dedicated to excellence.
Southpaw Projects was contacted by Cronus Fit to update and polish the current Cronus Fit logo and expand on the brand to create more touch-points allowing it to be identified throughout media, clothing, and web presence.
This project was awarded a winner for the 2020 Health & Wellness Design from Graphic Design USA.
CREATIVE DIRECTION
Inspired by Heritage
Inspired by the strong history and heritage of the 75th Ranger Regiment, these core values were used as the cornerstone of the Cronus Fit logo.
Logo Anatomy
APPLICATION
By Rangers, For Rangers.
Cronus Fit has a strong culture and following of veterans looking to stay or get in shape. It's important to embrace this unique culture and be true to what the brand stands for throughout their marketing, swag, and messaging.
Like all of our clients, we are focused on serving them and building a professional relationship with them. We’re proud to be a business that supports this active lifestyle! We encourage you to check them out!