Chief Upland
SERVICE:
Illustration, Content Marketing, Logo Animation
Chief Upland revolutionized the upland hunting vest. Southpaw was contacted to provide artwork to launch their products and spread brand awareness through lifestyle and product illustration, marketing design, and logo animation.
LIFESTYLE ILLUSTRATION
Authentic & Innovative Craft.
The Chief Upland vest is designed for perfect practicality and ease of use out in the field (literally). This image is used as the showcase image for displaying the features of the vest.The sketchy illustration style is utilized to highlight the quality in craft and versatility of this custom designed hunting vest by founder and visionary, Jake Lindemann.
It’s All in the Details
The illustration style was inspired by other outfitter brands, but more of a sketchy style to resonate with the upland and hunter audience while keeping the details.
PRODUCT ILLUSTRATION
The Product-Line Up.
CONTENT MARKETING
Content that produces.
The rest of the launch campaign consisted of email marketing, t-shirt design, packing tape, and more.
LOGO ANIMATION
Making It Come Alive
PHOTOSHOOT
Getting the Shot
I had the opportunity to head over to South Dakota for the pheasant hunting opener (an awesome trip guided by Dakota Pheasant Guide) and was focused on getting shots of the Chief Upland Vest System and all of its modules.
Like all of our clients, we are focused on serving them and building a professional relationship with them. With that relationship means support, loyalty, and truly believing in their business, services, and products; that’s why we encourage you to check them out!