Kōv Sauna
SERVICE:
Visual Identity Design
Southpaw was contacted by founder, Nate Litt, to develop the visual identity for his new business; Kōv Sauna. Kōv sets out to bring the sauna experience and provide wellness to the Fox Valley area through a mobile sauna available for rent, while encouraging social interaction and support for the community.
CREATIVE DIRECTION
It’s all about the experience.
Nate had an awesome vision and idea for how he wanted the brand to be perceived. Collaboration led to focusing on pulling inspiration from Nordic tradition, Mid-western culture, and “up north” look & feel.
From color palette, type, and supporting elements, this visual identity needed to aesthetically draw a wide audience in, while making them feel welcome and encouraged.
Hand-carved Logo
PRIMARY | logotype
SECONDARY | seal
TERTIARY | icon
The visual identity was provided with three marks; a primary logotype, a secondary seal, and a tertiary icon.
These variations are given to maximize variation and practicality for all of the various applications.
Supporting Elements
No brand is complete without supporting elements that keep the consistency and practicality for the identity.
Carrying through with the natural hand-drawn inspiration and aesthetic for the logo variations, the elements are designed to build off that foundation and expand the brand touchpoints.
COLOR PALETTE
Inspired by Nordic tradition and earth-tones, the color palette keeps a comforting and cozy vibe to mirror the intended look and feel.
TYPOGRAPHY
To keep the identity welcoming, a bold and organic font is given to grab attention, while a legible secondary font is used to keep things legible and round.
ILLUSTRATIONS
Aside from photography, the illustration set offers visuals while staying fun and welcoming, but used subtly to not be overstimulating.
PATTERN
Finally, to round out the brand elements, a pattern using the “k”, can fill any empty space and give a nice texture and reassure familiarity with the logomark.
Bringing It All Together
Using all of the supporting graphic elements together, the visual identity can flourish and present the messaging and services an a fun and attention-grabbing fashion.
Like all of our clients, we are focused on serving them and building a professional relationship with them.
We encourage you to check them out!