Icon Painting
SERVICE:
Branding + Marketing
Southpaw was contacted by Icon Painting to execute an evolutionary rebrand that will breathe new life into the successful painting service. This rebrand was designed to be straight forward but also with bold graphics and imagery to gain awareness of the quality and quantity of Icon Painting services.
CREATIVE DIRECTION
Narrative with Clever Negative
The primary logomark takes advantage of the negative space to insert the paint roller. This element offers the opportunity to direct compositions and animations with the paint line using as a key brand touchpoint.
The visual identity was provided with three marks; a primary logotype, a secondary seal, and a tertiary icon.
These variations are given to maximize variation and practicality for all of the various applications.
Supporting Elements
No brand is complete without supporting elements that keep the consistency and practicality for the identity.
Following suit, the bold palette is designed assist the bold form of the logo to grab attention and literally highlight the high contrast throughout marketing and collateral.
COLOR PALETTE
TYPOGRAPHY
Bringing It All Together
Using all of the supporting graphic elements together, the visual identity can flourish and present the messaging and services an a fun and attention-grabbing fashion.
Like all of our clients, we are focused on serving them and building a professional relationship with them.
We encourage you to check them out!