For Those Ready
to Pack a Punch.

Creative design is backed by reason; eliminate the distracting & embrace the meaningful.


I believe your brand should deliver an experience that is dynamic, practical, clear, and consistent. This combination is the fundamental guarantee of an effective identity that leaves an impression that drives success. I blend strategy with storytelling to create a one-of-a-kind experience that commands attention and makes your customers fall in love again and again.

SOUTHPAW PHILOSOPHY

01

Project Kick-Off

I break the ice with a meet & greet call to talk about your project and diagnose the problem or need for creative solution that you may have.

  • ✔ Intro Call
    ✔ Brand Audit
    ✔ Project Proposal

02

Strategic Alignment

I dive into research on your industry, competition, and market to make sure that we are aligning inspiration that will be directly tailored for your business. This is then compiled into a Creative Brief deck that is presented for your approval before we move forward.

  • ✔ Strategy
    ✔ Goals & Mandatories
    ✔ Target Audience
    ✔ Competition
    ✔ Inspiration
    ✔ Proposed Look & Feel

03

Creative Execution

Using the approved Creative Brief as a guide, the needed creative is executed and presented in a Pitch deck that is presented for your approval.

  • ✔ Naming
    ✔ Logo Systems
    ✔ Visual Identity
    ✔ Icons / Illustration
    ✔ Brand Messaging

04

Launch

From brand strategy to deliverable production and beyond, you can count on me to expand your new brand identity across every channel and user experience.

  • ✔ Packaging & Print Design
    ✔ Digital Design
    ✔ Web Design
    ✔ Marketing Campaigns

05

Support

Consider me as a part of your team from here on out. Retain Southpaw for ongoing implementation of strategy, design, copy, and more.

  • ✔ Project Priority
    ✔ Quarterly Strategy
    ✔ Weekly Delivery
    ✔ Dedicated PM

Ready to start your project?