Club Fox Valley Volleyball
SERVICE:
Visual Identity Design
Club Fox Valley is an all girls club volleyball team located in the Appleton area of WI. Southpaw was contacted to deliver an identifiable logo that is practical for various applications.
CREATIVE DIRECTION
Sleek Look & Feel
The logo is very literal to get the point across - first leaning into a fox as the overarching mascot, and then a volleyball in the negative space. The logo is primarily unified within a circle to ensure practicality.
The color palette is intended to come off striking to the eyes with a hint of feminine to appeal to the all girls volleyball team.
APPLICATION
Feminine & Powerful
With the logo and color palette used appropriately in tandem, the team and their swag comes across as a unified system and consistent brand experience.
