Mustangs Athletics
SERVICE:
Visual Identity Design
The Mustangs is the official mascot of the Mount Olive Lutheran in Appleton, WI. With newly built facilities, the school deserved a strong and original brand that could resonate with and inspire the students, faculty, and community.
Evolutionary Rebrand
Initially, Mount Olive reached out for a logo for a new t-shirt design. We performed a brand audit that called out some inconsistencies and concerns with their current logo. We then proceeded to help them out with a whole new visual identity system, taking an evolutionary approach. To keep the familiar, while improving clarity, accuracy, and practicality.
INSPIRATION
Accurate Anatomy
A big problem with the original logo (seen above) was the inaccuracy of a mustang. It was also the uneven weight between the illustration and the word-mark.
The inspiration was pulled from studying the anatomy of the mustang, also the difference between a mustang and a bronco, and how they fit in the categories of the horse.
All of these notes were taken into account for the new mark, then to extend that into a full body variation of practicality and options for application.
VISUAL IDENTITY SYSTEM
The Grand Logo Suite.
See what we mean when your brand is more than just a logo? Because your brand could have seven logos! Not to mention the variations of each mark - PLUS all of the supporting elements that are touch points to identify your brand. It goes without saying that Mount Olive has a wide variety of choices of how to express their brand. BUT - the key to being consistent is delivering clear hierarchy and guidelines with these choices.
MARKETING
Swag, Swag, Swag
Using all of the brand elements in tandem, it creates a brand system that can be utilized in a variety of combinations for swag, marketing, and more.
Maximizing Practicality
With every brand, not even with athletics - it’s important to make answer the questions: “what will this look like in one color?” “how will this print small scale?” “how do we solve the contrast problem in the negative?” We answer these questions for every brand we build at Southpaw and make sure it’s consistent, practical, and dynamic.
Like all of our clients, we are focused on serving them and building a professional relationship with them. With that relationship means support, loyalty, and truly believing in their business, services, and products; that’s why we encourage you to check them out!