SOLUTION:

Fox Valley Autospa is a fine auto detailing service based out of Fond du Lac, WI and serves the Fox Valley area. The branding called for a unique and masculine aesthetic to appeal to high-end car owners.

Keeping away from generic and cliché cleaning concepts such as soap, bubbles, or fresh; Fox Valley Autospa focuses on terms like suave, sparkle, and new. This inspired the identity going forward to create a logomark that will grab attention and come off as the imperative and elitist option for auto detailing.