Solution:

Southpaw was contacted by WELS Choral Fest to execute an identity for the 2019 National Choral Fest.

Taking the location into account for strong inspiration, and tying it to the theme of “Christ We Proclaim” - the identity led to a stained-glass approach with a limited color palette that mirrored Winnebago Lutheran Academy since they were the host. This delivered the simplicity necessary to be a recognizable identity across all of the marketing materials leading up to and at the festival.