Loop the Lake
SERVICE:
Illustration, Way-finding, Layout
"Loop the Lake" is a 5k route that links three communities (Village of Fox Crossing, City of Menasha, and City of Neenah) while creating connections for bicycle commuting, recreation, and pedestrian use with scenic vistas and access to Little Lake Butte des Morts.
INSPIRATION
Following Suit
Downtown Neenah has a beautiful, historical setting with rich brick and statues to pay homage to the area's upbringing. This muted color yet earthy palette was brought into consideration for the maps to marry with the surrounding area, but also to stand out.
Clean and Simple
The goal was to create a balance of high contrast signs that would look like they belong. The simplicity in the icons needed to be easy to understand as well as stand the test of time. Areas were also clipped into patterns as seen in the water and parks (grass areas) for color association but also keeping attention to detail within reason.
APPLICATION
In the Real World
The maps are printed and displayed along the 3-mile loop. Go Loop the Lake yourself and check out the maps along your way!
Like all of our clients, we are focused on serving them and building a professional relationship with them. We’re proud to be a business that supports this connected community! We encourage you to check them out!