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HOW TO USE THE BRAND CHECKLIST
This checklist is meant to be simple and practical—not something you overthink.
Set aside 5–10 minutes
Go through each point honestly
Take note of anything that feels unclear, inconsistent, or unfinished
You don’t need everything perfect.
The goal is to see where your brand is strong and where it could use a little attention.
WHAT TO DO NEXT (If You Want)
If you’d like a second set of eyes, I offer a free brand review where I’ll look over your checklist results and give you straightforward feedback on what matters most.
No sales pitch. Just clear, practical guidance you can actually use. If this sounds like you, then you’ll benefit from this checklist!
WHY THIS HELPS
Most brands don’t need a total overhaul. They just need:
Clear direction
Consistency
A plan that makes sense for where they’re headed
That’s exactly what this checklist—
and a quick review—can help uncover.
BEFORE YOU GO
If you have any questions while working through the checklist, feel free to reach out. I’m always happy to help point you in the right direction.
Seth Pahmeier
Founder | Southpaw Design Co
